Egoiste! Egoiste!

Perfume commercials are, by nature, dopey, but one of the more brilliant ones came out back in 1990. Chanel introduced a men's fragrance called Egoiste, featuring a bevy of beautiful, angry women shouting "egoiste" at some anonymous guy.

I think we should start using the word "egoiste" more often, perhaps as a substitute for "douchebag." Same connotations, but it sounds so much better, and less Bridge and Tunnel.

In 1994, Chanel came out with Egoisite Platinum. The ad is strange, in a Disney's Fantasia kind of way, but not as genius as the first.