On the flip side of the receipt was a list of other books in the same genre. Since a lot of people use their receipt as a book mark, this is some pretty genius marketing. Well played, Posman Books!
Tuesday, January 10, 2012
Guerilla Book Marketing
A few days ago I bought this book, which I am excited to read when I have a quiet hour or two. It's pretty nerdy.
On the flip side of the receipt was a list of other books in the same genre. Since a lot of people use their receipt as a book mark, this is some pretty genius marketing. Well played, Posman Books!
On the flip side of the receipt was a list of other books in the same genre. Since a lot of people use their receipt as a book mark, this is some pretty genius marketing. Well played, Posman Books!
