I'm the last in line to laud any advertising effort, but this ad from WQXR to promote November as "Beethoven Awareness Month" is awesome.
The full New York Times story is here.
And if anyone needs a holiday gift idea for me:
"'In the same vein,' Limore Shur, chief creative officer at Eyeball added, 'WQXR is considering adding T-shirts and tote bags designed by Eyeball that declare, 'Beethoven was def.'"
