Yesterday this came over the e-mail, and from the minute I saw the name, I was worried. Any product -- especially a financial product -- that is peddled directly for women automatically makes me twitch, and Motley Fool's video about why one should invest in Timberland may have set the sisterhood back about 20 years.
The video is operating under the stereotype that women can't make their own financial decisions and therefore need a few gal pals -- who are clearly reading off of a poorly written script -- to show them the way. It's problematic because there is no such video/website/etc. for men, nor would there ever be. (I'm betting Stock Tips For Dicks isn't a companion product.) Why do the ladies have to get the cutesy video with the chick-lit inspired logo? Can't they turn on CNBC like everyone else? It may be pink, but The Financial Times is not gender specific.
Motley Fool, indeed.
