Saturday, September 14, 2013

Chipotle's 'Scarecrow'

This animation, put out by Chipotle, is making the viral rounds, as well it should. It's a poignant look at factory food -- especially meat -- and how fresh is the way to go.

From the creators:
In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.