The fashion start-up that sent out this e-blast this morning will remain nameless (to protect the guilty), but I don't know anyone in Manhattan who would consider Babbo a new restaurant. It's been around since 2006. Even interns have the technology to fact check their own stories. (The internets!)
And suggesting a brasserie in Paris as a hot new eatery, again, is hardly the stuff of style innovation.
File this one under: Fail.