Monday, March 24, 2008

Saks Fifth Avenue Makes Video Catalogue

This came through Handbaggery's e-mail, but I think everyone should know about this.

Saks Fifth Avenue -- always thinking fashion forward -- has created a video catalog to show off the assorted looks on offer. It's basically short videos of models turning this way and that as a sophisticated voice recites fashion copy about each ensemble. Of course, if you see something you like there are links to purchase it. It's also oddly soothing to listen to this woman talk about the clothes.

I have a feeling that other retailers are going to start doing this as well. I'm not in a mood to shop today, but considering how easy online shopping is (, this idea is rife for impulse purchases. Kudos, Saks!