I'm at it again over at the Huff Po. This week: Why discount retailers should focus on women's need to look good, even in a recession.
Never Underestimate Women's Vanity
"In uncertain economic times women may not go to Saks to buy a pretty blouse or some perfume, but they will go to outlets and discount stores to get the same brands at lower prices. I predict that in the next few months stores such as Filene's basement, T.J. Maxx and Loehman's will see a rise in sales as people, especially women, want to maintain the mental illusion of luxury that they created for themselves when the economy was more robust."
